About Us

Who We Are

Capital SIM Racing, powered by SimStaff, is a proud member of the Kimura Performance Group, specialising in SIM racing and event entertainment. Since our founding in 2022, we’ve been driven by a passion for motorsport and a commitment to delivering top-tier SIM racing experiences, stemming from our heritage with Kimura Racing. We recognised the growing demand for immersive SIM racing and embarked on a mission to bring thrilling, world-class racing events to audiences across London.

Today, we are pioneers in this space, delivering unique and memorable racing experiences at prestigious events with the backing of SimStaff, a global leader in staffing solutions for digital motorsports and sim racing. This partnership enables us to scale our operations while maintaining the highest level of professionalism and technical expertise.

Our Mission

Our mission is to be London’s premier choice for event entertainment, offering unmatched SIM racing experiences that elevate every event. With the expertise of SimStaff, we provide a seamless fusion of racing entertainment and flawless technical execution, ensuring that every detail exceeds expectations.

What Sets Us Apart

At Capital SIM Racing, we offer a comprehensive service that includes SIM racing equipment hire, delivery, and full event management. With SimStaff as our strategic partner, we’re able to provide not only the best racing simulators but also top-tier technical support and staffing solutions, ensuring that each event runs smoothly. Whether it’s a corporate function, an exhibition, or a private gathering, we deliver a fully customisable experience tailored to your brand, including personalised machine branding and setup design.

Powered by the global expertise of SimStaff, we continue to expand our services, providing you with the perfect combination of entertainment and professionalism for any event.

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Our Team

Our team is the heartbeat of our operations, consisting of professionals ranging from former racing drivers to avid SIM racing hobbyists. This diversity in expertise not only enriches our company culture but also ensures that we cater to all levels of SIM racing enthusiasm, from casual fun to competitive spirit.

Our Clients

We are dedicated to serving large businesses looking for unique and engaging solutions for corporate events and exhibitions. Our SIM experiences are tailored to elevate any event, offering participants not just a game, but an adventure that stays with them.

Join Us on the Track

Looking for innovative ideas to add excitement to your corporate events? Explore how Capital SIM Racing can transform your next gathering with top-tier SIM racing simulators. From facilitating team-building exercises to powering vibrant exhibitions, we bring the thrill of the race to your doorstep.


Contact us today to discuss how we can make your event unforgettable with our bespoke SIM racing solutions. Let’s rev up your event entertainment to the next level with Capital SIM Racing.